| In micro-blog into China for fourth years, micro-blog has developed rapidly, a lot of newsappear in micro-blog in the earliest time, micro-blog has become one of the most importantpublic opinion field. At the same time, media micro-blog has become more vigorous and play animportant role in the field of new media, what is micro-blog development need to be improved togain better communication effect has become a research problem. This paper is based on the dataof China Youth Daily Tencent official micro-blog, to rearch the China Youth Daily operating statein2012, and puts forward corresponding suggestions.The thesis is divided into five parts, the first part is the introduction, briefly presents thebackground and significance, and the current research on micro-blog research status. The secondpart explains the key concepts and elements of the origin of micro-blog, and related fields andfactors were briefly introduced, hope that who don’t play micro-blog people also can spell overthis article. The third part is the backbone, synthesizes various explicit data research and putforward the author’s own views and opinions. The fourth part is the suggestion to the China YouthDaily official micro-blog, respectively from the three aspects of personnel, operation content,operation strategy, hope nowadays in the path of micro-blog communication effect is not veryobvious we also can proposed a method of operation. The fifth part is the conclusion andsuggestions for future further study of this article, hope more and more people to study micro-blog,Let the micro-blog for media services. |
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