Research On The Development Of Xi'an Subway Newspaper From The Perspective Of Communication

Since the 1990s, the development and application of the Internet and mobile phones, social networks and other new media technology has changed the original media ecology, setting a modern way to read information from a fundamental, and the impact on traditional media credibility. Under the traditional concept of pay that type of information consumption began to be subversive, people have become accustomed to the convenience of the Internet in the free access to a wealth of information. According to the "Carnegie Report" pointed out that technological development triggered by the flood of information will lead to fundamental changes in the news agency, the future of the news industry threatened by-more and more young people have started away from traditional news sources. And in recent years, "Business Week" was acquired by cheap, legal protection application "Reader’s Digest" bankruptcy, "New York Times" newspaper and a series of layoffs crisis were indicative of predictability of this report. In this context, to subway as distribution channels, complimentary newspapers, for the future of newspapers provide a new development ideas. Although mainland China, the development model Metro is not yet as foreign and Hong Kong is so mature, still a sapling, but it will grow into towering trees. The reclusive country inland of Xi’an, the first subway in the September 16,2011 opening of Metro Line 2, which marks the northwest Xi’an has become the first country with the tenth city subway operating capacity.Why newspapers are in decline worldwide, when the development of the Metro are on the rise? This will be Xi’an Metro for the study, "the Xi’an Metro 8:00 am" as a case study, through the study of the rise of the four parts of Metro and Metro current development of Xi’an, Xi’an Metro investigation and related news and Communication Theoretical analysis of Xi’an Metro current development status and future direction for the development of Xi’an Metro, make relevant innovative path. Specifically: of the origin and development chapter mainly introduce the concept of the content. The second chapter analyzes the background and development status founder of Xi’an Metro in communication vision set forth to spread the principles of Xi’an Metro emergence theory. The third chapter swot under way to analyze the reasons for the spread of Xi’an Metro Perspective of the current development status, systematically summarizes the development of Xi’an Metro strengths, weaknesses, opportunities and crises. The fourth chapter of Xi’an Metro basis for future development possibilities space, combined with the actual academic industry, summed up the innovation path for the future development of Xi’an Metro.Through the Xi’an Metro in Communication Theory Perspective analysis, I believe, as a new form of newspaper-Xi’an Metro is currently in an ongoing uphill stage, which not only brings a rare ecosystem northwest of media development opportunities, but also will bring more far-reaching impact on the future of Chinese modern newspaper.