Viscual Communication Research Of Domestic Metro Newspapers

As the rapid development of urban subway transportation, Subway Newspaper, a completely new outcome, is growing with great popularity among various papers today. The coming of Image Time requires that the Subway Newspaper could adapt to the transition of reading habits under new communication environment. The Subway Newspaper practices in transmitting information via kinds of dimensional visual signs combined with creatively visual thinking rules plus visual and conscious senses.As a crossing subject containing the comprehensiveness of academic vision and universality of practice, visual communication does research on information transmission based on all visual elements and performed by visual and conscious senses; meanwhile, it opens up a totally new perspective for the academic to view the content and process of visual media communication of public communication. Based on the current research object and goal, three branches, visual thinking, visual communication design and large visual idea are chosen from the visual communication family as the starting and finishing point of this paper to reflect the practice of domestic Subway Newspaper industry.In this study, neonatal Metro "subway as early as eight o'clock," the layout of content analysis and comparative analysis of the results of the study, combined with the practice of other newspapers useful visual communication experience as a reference, a reasoned outline of the current domestic Metro characteristics of visual communication, visual communication activities focus on the present existence of the lack of flexibility in the use of visual communication from the Perspective of overall integration of the three theoretical viewpoints Metro system to the product from concept to a complete visual communication process, Metro for the future practice of visual communication adjustment and improvement of the direction.This study reported that the media has a new format for the dissemination of new developments and significance of the theoretical and practical significance care.As the domestic visual communication research is still in its infancy, is still in the study itself is not fully developed, "childhood", the depth and breadth of theoretical research remains to be further expanded.