The Use Of New Media In Government Crisis Public -Relation Research

On the basis of introducing the conception of new media and the government crisis public relation, this thesis summarizes the status and function of mass media in government crisis public relation, like detecting environment, crisis information communication and Agenda setting. Then we analyze the new media's characteristics of open, timely, interactive, co-shared and the challenge of government crisis public relation. Those characteristics lead to speeding up the crisis information communication, increasing the crisis information communication channels, and the crisis information is more difficult to controlled and monopolized. Then the government public relation ideas on crisis would be changed. The government should set up the opening ideas and respecting other organization. And then, this thesis suggests that the government could use various public relation means and the power to restrict and control the new media synthetically.Finally, we propose a model of new media use in government crisis...