The Media Management Under Public Crisis Conditions

Undoubtedly, it is the times that many kinds of unprecedented and highly indefinite crisis occur frequently with which any people, any region and any organization may face. Especially in China, the present stage is one period in which the economy and society has been taking a large change, with the deep level society contradictory like as all kinds of the natural disaster, the artificial disaster, the accident, the community event, the organized crime and so on erupts through all sorts of crises event. The crisis management has been the essential actual application science.As the core constituent of crisis management, the media management under public crisis conditions is playing the important role day by day. The Study of the media management under public crisis conditions should be righteousness to the crisis management science and also the historical essence in the times development advancement.On the basic of the predecessors' research results, the paper attends to study the crisis management under crisis conditions taking the public and the media as the core in the view of a media employee to explore the general rule of crisis communication. By the method of case-analyzing, the differences of media management under crisis conditions between China and foreign countries will be thoroughly discussed in the paper, to find out the limitation and the insufficiency in crisis communication of the present stage of China and try to suggest organizationally and practically that the department of government would carry out the crisis communication and media management in the crisis management effectively, and it is expected that the conclusion is effective and highly operational.The paper, on the basis of research, is trying to promote the viewpoints to be mutual recognition of media management under public crisis conditions as followings:The media should play a positive role enormously. Under crisis conditions, the department of government should take the cooperation initiatively with the media, which should be regarded as the intimate partners in crisis management. Under public crisis conditions, the channel of and content of crisis communication need to be analyzed pointedly, taking various communication strategies with the media characteristic.Under public crisis conditions, the crisis communication system, to say, the news press system and the news spokesman system need to be persisted, and the department of government needs to study that thoroughly and the carefully, innovate bravely, trying to realize the effective interaction between the media, the public and the government and promote the emergency processing of crisis condition with it.The establishment of public relations department will be extremely essential to the Chinese present bureaucratic organization system. The public relations department will take great responsibility and play important role in administrating personnel, preventing the crisis by system and strengthening the prevention management of the earlier period of crisis.