Research On The Role Of Television Media In Public Crisis In Our Country

In recent years, various crisis affairs suddenly occurred, the public crisis management becomes the focus of the government and public concerning. Facing a public crisis, the television media how to reply, how to develop the function. And the television media being the important part of the government crisis management, how to handle the relation with the government, is the project that this article emphasizes to resolve.The text adopted the method of analysis and case example, from the public crisis manage and the characteristics the television media, the full understanding our country television media are the property of the Communist Party of China and the people's mouthpieces, the theories and media that makes use of a public crisis to manage spread the related knowledge of the theories, for example the SARS in 2003, analysis the report ways of the television media in our country.In article, not only concluding three kinds of performances of the country television media in the public crisis: the actively type, the absently type and the overall report type. But also analyze current television media be revealing four key problems that the report exposes in the way: the Lack the public crisis report way consciousness and meet an emergency the management system not perfect, the news spokesman's system is not sound and meet an emergency the knowledge universality degree not high. So, the concrete measure that an our country government reply abrupt affairs: Insist an early-warning mechanism, perfect news spokesman's system, perfect crisis of the exactitude announce a crisis information, construct "the information resources database"; the concrete measure that the television media : the public opinion direction, build up the hard news affairs of fast respond a mechanism ,establish the specialized organization and universality to meet an emergency knowledge .At last, the text use the report way of the local media the SARS in 2003 as the case example to analysis, get some apocalypses: such as to build up the hard news affairs of fast respond a mechanism; well exertive the leading function of the essential media; pay attention to the publicity report way the confidence of"degree"etc. All report a way to have to the publicity of aftertime to certainly draw lessons from a function.