Research And Development Of CRM System In Power Supply Enterprises

With the development of market economy and drastic competition of otherenergy, the situation of supply and demand in electric market is changing at the sametime, clients demand better service from electric power supply enterprises. CRM is abran-new form of management thought and conception , it brings large market spaceto electric power supply enterprises and enhance their visualization as it is applied. Soit is necessary to do deep research to and construct CRM system in electric powersupply enterprises.The development of Customer Relationship Management in and out of ourcountry, is introduced firstly. Among them, the importance and difficult point on theresearch of Customer Relationship Management is worth of discussing. The thesisanalyze the main contents of CRM with the focus of customer's credit rank and thesystem of indexes in evaluating customer's credit, and point out feasible evaluatingstrategies, evaluation analysis models and evaluating methods. Simulations of themodels and algorithms are followed. Last, shows the model's function and realizationof software system.