Haidong Supply Company Customer Relationship Management Information System Design And Implementation

The research is based on the customer management relationship of HaiDongcompany, and makes full use of the theory of management, marketing, operationsresearch, customer relationship management, data warehousing principles, combinedwith domestic and foreign experts and scholars research and implementation of relatedindustries CRM’s successful experience in planning and design, the power companyCRM, HaiDong reference HaiDong the power company to develop marketingstrategies.The customer relationship management system of HaiDong power supplycompany is composed of five parts, namely: customer information management,customer basic situation display, the use of electricity in real-time monitoring,assessment of the safe operation of power supply integrated services. The five partsopen to all three types of customers including large customers, important clients, andhigh-risk customers, but the specific content of different customers characteristicsdiffer. The marketing management system, electronic document management system,information collection systems, customer service systems, production managementsystems, scheduling and automation systems, geographic information systems andother information systems need to be integrated, many involving systems integratevarious system information must strictly comply with the State Grid Corporation ofSG186engineering about a horizontal application integration requirements, throughthe enterprise service bus and data center integration, information exchange software toavoid duplication of development. The system uses the construction of the province’scentralized mode, users throughout the provincial, municipal and county levels gridenterprises, a large number of users, and to some extent, to ensure the system isrunning efficiently. The system from a global perspective, from the various segmentsof the system to improve system performance, including: optimizing server hardwareconfiguration and optimization software designed to optimize database design, providea convenient and simple system maintenance functions. From the safety point of view, the State Grid Corporation has developed a network partition, Fenwick, grading andinformation security overall protection strategy, internal network system andinformation security system network Province and the cities power companies werebuilding at the policy, the systems focus on control of the physical isolation of theinteractive portal subsystem with the company’s internal network to strictly eliminateinternal data is exposed to the Internet, and to ensure the security of customerinformation.This study using SOA architecture based on Web Service technology, enterpriseservice bus as a basis, through the completion of the ESB Enterprise Service Busservices in a heterogeneous environment, news, and event-based interaction, and havethe appropriate level of service and management intelligent integration and serviceparts management.