Design And Implementation Of Power Supply Customer Relationship Management System Based On J2EE

In order to promote the power companies to increase their income,make the power of the company's marketing work is very important,first of all,to fully understand the development strategy and the App Co,a Power Grid Corp to complete the national response to the needs of information construction,to establish the marketing technology,mainly put forward eight technical direction,and we usually told by CRM,that is customer relationship management is one of the eight technical direction.By the standard of "SG186 engineering one-to-one marketing management application construction plan" can be understood,the CRM is mainly based on the marketing management,energy,information and 95598 customer service three basis through it,marketing management can be summed up various information about the customer,the customer value information to digging out the favorable and avoid further tariff the risk can specially put forward specific service goals for individuals.The software system uses the popular B/S architecture,developed by J2EE technology,and the background database is developed by Microsoft Corp MS-SQL2005 relational database as the storage and management of data.The design of the power supply customer relationship management system based on J2EE is designed to meet the power supply company to complete its customer service management and customer information from these in a timely manner to discover meaningful information,so as to promote the whole power supply company,improve work efficiency and economic benefits.The system includes five modules,including system management module,customer information management module,customer management module,customer evaluation module and customer relationship analysis module.Among them,the system management module is the basic parameters of the system can be used to CRUD operations,and the remaining five modules are mainly business function modules related to the power customer relationship management.This system after several debugging and trial,basically achieve the desired design goals,improve the artificial customer management,improve customer management efficiency,promote the analysis and utilization of the power supply enterprise customer.