The Study On Humanresource Management Strategy Of Media Industry

Success of any enterprise can not all do without a piece of outstanding staffs team , the media enterprise is no exception. The marketizations of China reform has pushed the media into the ranks of enterprise already, Its manpower resources management should be followed and moved tightly too. The foreign media , as the enterprise manages, have already formed a set of ripe and perfect manpower resources management systems, their outstanding management tactics can be used for China media as running an enterprise today. The supervisor should pay attention to the quality and ability during the talent's introduction; in the talent's use, The manager should offer understanding, respecting and trust, give staff a fair competition environment, Give the affirmation to the achievement that staff made in time, pay attention to staffs development and cultivation; In order to keep outstanding staff, besides offering munificent salary and welfare treatment, Should also set up good corporate culture , give one talent loose and comfortable job atmosphere and environment.China media industry has very heavy change for personal management to carry on Through many years market-oriented processes, but some questions still exist, It is mainly: Introduce talent lean against subjective more, lack science examine; Personnel's identity while using is with bringing the treatment unjustly ; Officer's standard has serious consciousness; Manage and gather and edit talents produces a polarization. As to this, the media administrator should change the idea, strengthen study and find out about advanced management theory and professional knowledge ; Introduce fair competition mechanism in choosing the right person ; The universities and colleges of the news and media jointly step up training retrench expenditures ;Set up perfect professional manager's system in the media , strengthen sincere management.