Research On "China’s Got Talent" Content Production Mechanism

Since2005<Super Girl> lead the trend of entertainment programs in China,thedomestic entertainment programs gradually appear homogenizing.Audiance becometired of that, criticisms comes constantly,and entertainment programs are turning weakin recent years.In2010since Dragon TV <China’s got talent> broadcasted and had agreat influence in society,entertainment programs in China find their new direction.Inthis paper,we try to study on the mechanism of the production of <China’s got talent>,inorder to provide advices on the devepment of the entertainment programs in China.In this paper,we use the management’s theory of “Introduction、 digestion、absorption and innovation”、“Evolution of Enterprise technological capabilities”and theSystem theory，to study on the content production of <China’s got talent>, including thelinks of the introduction、the innovation、the production、the trading、the broadcastand the derivative product development,in order to find out the deep mechanism behindthe whole content production and the problem which still exist.Through the study,We conclude that:<China’s got talent> takes the lead inintroducting advanced TV format and does well in digestion、absorption and innovationaccording to the related theories. At the link of the introduction, specifications of theprocess and mutual negotiation is needed..At the phase of absorption,hardware andsoftware should be both considered.Meanwhile,attaching the only importance on theintroduction while ignoring the abosorption is not allowed. At the phase of innovation,firstly the creation of the format is neccessary,in which the main ideas、the content andthe form of the format should be considered, in order to make out a real local program;secondly, the format production platform has to be constructed correspondingly to adaptto future’s format introduction and production. At the link of production, compling withthe the requirements of the original format、the professional direction through the wholeproccess, the organizational form of“Chief&Team”and the“Division ofresponsibility”、the principle of “Plentifully recording, selectively broadcasting”and the idea of “Detail decides success or failure” should be considered. At the link oftrading and broadcasting,“Sowing separation system” has to be constructed,and themarket mechanism has to be introduced in, in order to inspire tremendous productivityof the producers. At the link of the derivative industry development,all media’s fuctionhas to be used to spread the program content, so that the content resource can berepeatedly used, and the multiple benefits can be acheived.