Study On Reading Promotion In Anyang Oracle Bookstore

Carrying out reading activities for all people is an important deployment of China’s construction of public cultural services,and it is of great strategic significance to China’s construction of a learning society and the building of a socialist cultural power.In this context,urban bookstores gradually enter the public’s view,and as an important supplementary form of public cultural service system,they not only provide the necessary infrastructure for the promotion of reading for all,but also make the cost of reading promotion activities significantly reduced.As a national historical and cultural city with a rich Yin Shang culture and Cao Wei culture,Anyang City in Henan Province attaches great importance to the construction of a bookish society.Since 2020,Anyang City has built more than 100 city study rooms throughout the city.The city named the study room the Oracle Book House,which is intended to show that Anyang City has a unique Oracle culture and is committed to creating a cultural landmark with characteristics in Anyang.In addition,the oracle bone bookhouses in Anyang have also carried out a variety of reading promotion activities,providing important support for the creation of the "Bookish Anyang" business card.It can be said that the oracle bone bookstore in Anyang has become a typical case of urban bookstore construction and reading promotion activities in Henan Province.Therefore,an in-depth study of the oracle bone bookstore and its reading promotion activities can provide certain benefits for the development of urban bookstores and the construction of a reading society for all people in China.Based on this,this study investigates the reading promotion of oracle bone bookhouses in Anyang City through in-depth interviews,questionnaires and participatory observation.The study found that the construction of oracle bone bookhouses in Anyang City was carried out with the joint efforts of the government and various sectors of the society,and that the oracle bone bookhouses in Anyang City have formed a relatively complete service network and operation system;in the implementation of reading promotion activities,each oracle bone bookhouse has carried out activities such as thematic book exhibitions,lectures by famous authors,oracle bone chemistry halls,and oracle bone culture lectures according to local suitability.The most prominent feature of their reading promotion activities is that they link reading promotion activities with urban culture,and the act of reading has changed from a private life to a public activity,realizing the localization and publicization of the act of reading.The reading promotion of the Oracle Book House has not only spread the culture of oracle bones in Anyang city and become a cultural landmark of Anyang city,but also shaped the concept of people being accustomed to reading,which is of great significance to the construction of bookish Anyang.However,some drawbacks have been found in the research,such as the lack of rich forms of reading promotion and the lack of development momentum of operators.Therefore,the construction and reading promotion of Anyang Oracle Bookstore still need to be optimized,such as requesting the local government to increase the economic support for the bookstore,Anyang City to use multiple media platforms for publicity,and carry out various activities for the benefit of the public to enhance audience participation.With the gradual improvement of the reading promotion service of Anyang Oracle Book House,it will further enrich the spiritual life of citizens and become a cultural symbol and landmark of the warm city.