Research On The Construction Of Urban Reading Culture Space Of Dangdang Physical Bookstore

As an important place of material and spiritual consumption in the city,physical bookstore has the characteristics of culture,space and publicity.It plays an important role in many aspects,such as spreading culture,transmitting values,maintaining reading culture and participating in public dialogue.Taking Meixi Academy of Dangdang as an example,this paper analyzes and further explores the main role of physical bookstores in the construction of reading cultural space and its impact on urban reading cultural ecology.At present,China is in a critical period of reform,there are many disharmonious factors between cultural elements and economic construction.Based on the construction of urban reading cultural space and reading cultural ecology,this paper analyzes the impact of external factors and the imbalance of internal factors under the influence of the current Internet media,western culture and consumer culture.Today's city has become the main gathering place of China's population,but also has a unique cultural type of space area.Cities play a very important role in the process of cultural formation.Cities nurture culture,and good urban cultural ecology reacts on individuals,nations and countries.As an e-commerce brand,Dangdang entity bookstore's attempt to offline entity bookstore is of practical significance in exploring the cultural core of entity bookstore and the possibility of constructing urban cultural space.It not only supports the domestic depressed entity book industry,but also responds to the suggestions put forward in the "14th five year plan" to improve the public cultural service system,enhance the degree of urban civilization,improve the quality of public cultural services,improve the quality of public cultural services,and enhance the quality of public cultural services To perfect the modern cultural industry system.This paper mainly from the two aspects of urban reading cultural ecology and reading cultural space construction,for example,the problems and related protection measures of urban reading cultural ecology in China,explores the influence of Dangdang physical bookstore,and combined with the government's Countermeasures for cultural ecological problems,finally puts forward optimization suggestions for the development of Dangdang physical bookstore based on urban reading cultural ecology.Through the analysis of the influence of the entity bookstore represented by Dangdang e-commerce brand on the construction of urban cultural space,this paper puts forward more development possibilities of the entity bookstore in the construction of reading cultural space.