Investigation And Analysis On The Participation Of Hefei Bookstore In The Promotion Of Public Reading

Books are the source of human civilization.They lead people to continue to learn knowledge,constantly create wisdom and read,which is an important way and means to improve our national comprehensive cultural literacy.As the concept of "universal reading" is written to the government's work report,how to attract more and more citizens to participate in reading through various reading promotion activities has become a matter that the central and local governments have been working hard.In the process of reading promotion,the advantages of physical bookstore are gradually reflected,and governments at all levels attach great importance to it.As an important service work of entity bookstore,reading promotion has also undergone a series of development and transformation in recent years.At the same time,as an indispensable part of the whole library system,the promotion of reading promotion in physical bookstore is also of great significance.The reading promotion work of physical bookstore in Hefei area starts late and develops faster.By means of field survey,network survey and distribution questionnaire,the author investigates and analyses the development of reading promotion in Hefei entity bookstores at present,and finds that Hefei area has achieved certain results in the development of reading promotion work,but it also exists.Some inadequacies that need to be improved.From the two perspectives of the entity bookstore and the reader,the author puts forward some constructive suggestions onthe problems existing in the reading promotion work in Hefei,hoping to help the development of the reading and promotion of the entity bookstores in Hefei in the future.This article is divided into six parts:introduction,overview of reading promotion in physical bookstores,investigation and analysis of reading promotion activities in Hefei entity bookstores,research on reading promotion of four entity bookstores in Hefei,problems in reading and popularizing of physical bookstores in Hefei area,and six ways to improve the effect of reading and popularizing effect of entity bookstores in Hefei area.The first chapter is the introduction,including the research background,research purpose and significance,research status,research contents,research methods and innovation points of the six parts.The second chapter is an overview of the reading promotion of the entity bookstore,including the development of the reading promotion of the domestic entity bookstores and the development of the reading and promotion of foreign entity bookstores.The third chapter is the investigation and analysis of the reading promotion activities of the physical bookstores in Hefei.The first part is a summary of the historical process of the development of the reading promotion of the physical bookstores in Hefei.The second part is the questionnaire survey of the readers who participated in the reading promotion activities of the physical bookstores in Hefei area,and the questionnaire in the third part of the questionnaire.The data of the survey were statistically analyzed.The fourth chapter is the survey of the reading promotion work of four entity bookstores in Hefei,and selected the most representative four entity bookstores in Hefei area,including Xinhua Bookstore,paper age,QianYanHouJi,and Paul's pocket,and from the basic situation of the bookstore,the statistics of the promotion activities of the bookstore,the way to propagate the promotional activities of the bookstore,the effect of publicity,the satisfaction of the readers and the investigation of the feedback channels of the readers.The fifth chapter is based on the investigation and statistical analysis of this article,and points out the existing problems in the promotion of physical bookstore in Hefei area.It includes five aspects:unbalance of urban and rural reading promotion and development,single reading and popularization of books,assimilation of publicity channels,lack of reading guidance,and insufficient feedback from readers.The sixth chapter puts forward the corresponding solutions and measures for the problems existing in the reading promotion of Hefei entity bookstore.I hope to contribute to the development of reading promotion in Hefei physical bookstore in the future.