Study On Reading Promotion Of Independent Bookstores

The independent bookstores become an important part of city culture construction,and play an important role in promoting the development of nationwide reading.Because the independent bookstores make contribution to promote the city culture construction,active mass culture,local cultural life and so on.This paper attempts to taking Nanchang Qingyuan bookstore as an example,in the background of national reading,analyze that how the independent bookstore play the role of national reading and construction of city culture,how to form the benign cycle between the book distribution,the sustainable development of independent bookstores and the smooth development of nationwide reading.In addition to commercial selling books,Nanchang Qingyuan bookstore also actively organized the book club,book recommendation,book floating station and other reading promotion activities,voluntarily take the responsibility to enhance culture construction,strengthen the construction of the scholarly society and other aspects of the function,has far-reaching influence on the development of Nanchang city culture.This paper analyzes the difficulties encountered by the independent bookstores,and puts forward some measures to help the development of independent bookstores,so as to better serve the nationwide reading.