Research On The Mechanism Of Positive Emotion Dissemination In The Path Of International Communication Innovation

In the post-epidemic era,external communication in our country has a more and longer resistance.Due to objective conditions,insufficient experience and the inequality of discourse in the field of international public opinion,external communication in our country is difficult to find truly effective grasping hands,the"last kilometer" barrier and bottleneck are difficult to break through,but at present,external communication in our country is still in the stage of exploration and development.Although China’s mainstream flagship media has actively explored the practice and achieved certain results,the communication effect still needs to"break the ice".However,most of the current researches on the innovation path of external communication still focus on the reform measures of mainstream media,and the innovation path of external communication has not been explored from the folk perspective other than official media.Therefore,this paper analyzes the comments of overseas audiences and the communication mechanism of the research object in combination with emotional communication.It provides reference value for the latest achievements produced by the innovative path of external communication.Firstly,through the analysis of previous research results and existing data,this paper introduces the communication practice and development status of China’s innovative path of external communication,and summarizes the current difficulties in external communication.Secondly,by studying related theories of emotional communication,the empirical analysis of this study was carried out,and the research data of the selected samples of the research objects were obtained,which provided theoretical and data support for subsequent research on the mechanism of positive emotional communication.In addition,SIPS model was used to systematically outline and analyze the mechanism of positive emotional communication.Finally,the author hopes to find the latest achievements in external communication and the practical significance in the innovation path of external communication at the micro level from the perspective of the positive emotion trend of overseas audiences.