Research On Interactive Communication Of Mobile Short Video Tik Tok APP

In the era of mobile internet,short video APP has risen rapidly in recent years due to the characteristics of more timely transmission speed,user fragmentation habits and high interaction.With the characteristics of "short,flat and fast",short video APP has become an important way for people to obtain information,interact and entertain.At present,the music social short video APP,headed by Tik Tok APP,has been formed in China.It attracts a large number of people from different fields and strata to participate in it and become a new form of communication.Therefore,based on Randall Collins' interactive ritual chain theory and other disciplines' knowledge,the author tries to explore how tremolo can win the audience's favor through the specific analysis of relevant cases by using the methods of literature research and online questionnaires.The article mainly expounds and demonstrates from five aspects: the introduction mainly states the research background,significance,theoretical basis and research methods;the first part gives a brief overview of the current status,concept and characteristics of short video APP;the second part analyses the applicability of interactive ceremony theory and whether tremolo has the conditions or elements to form interactive ceremony;the third part combines with the third part.The network questionnaire analyses the users who participate in the jitter interaction ceremony,mainly from the aspects of users' basic situation,users' preferences,users' interactive forms,users' interactive content and so on.The fourth part mainly analyses the users' emotional energy in the Tik Tok APP,namely demonstrates from the construction of emotional energy and the stratification of emotional energy.The fifth part discusses the production of the interactive ceremony of Tik Tok APP.Users can harvest emotional energy and identity symbols in the interactive ceremony,and in the next interactive ceremony,users can reuse the emotional resources and symbolic resources obtained before,thus forming the unique interactive ceremony chain of Tik Tok APP.At the same time,the author also elaborated on the inspiration of interactive ceremony to us,such as enhancing the user's interactive cohesion through content,improving the supervision mechanism of interactive content on short video platform,improving the user's media literacy and forming a benign interaction,to promote the better development of short video APP.The last part is a summary of the shortcomings of this paper.The results show that interactive scenes can be formed in Tik Tok APP,which provides users with real-time online virtual space and communication channels to create a focus of common concern and meet the formation conditions of interactive rituals.Finally,users can get individual emotional energy,symbols representing groups and self-identification from interactive rituals.More importantly,users can enhance their self-identity through the interactive rituals.Many different interactive scenes interact to form an interactive ritual chain.