Research On Interactive Communication Of Continuous Live Broadcast In The View Of Interactive Ritual Chain

With the progress of mobile Internet technology and the phased evolution of the form of live video,continuous live broadcast has emerged in the field of news reports,compared with the live broadcast in the traditional sense,which has fast information flow rate and many "explosive points" per unit time,continuous live broadcast seems to be a regression of the audio-visual language of news live broadcast.In fact,it contains a set of unique communication logic,which can be called a model of media integration and innovation.During the nationwide fight against COVID-19 epidemic,the mobile APP created by China Media Group,together with China Telecom,was stationed at the forefront of the construction of Huoshenshan and Leishenshan Hospitals in Wuhan,and broadcast the construction of hospitals to the people of the whole country in continuous live broadcast,the round-the-clock continuous video images refresh the world's understanding of "China's speed" and create a phenomenon media event in which hundreds of millions of netizens become "cloud supervisors" in the process of live broadcasting.Based on the interactive ritual chain theory of Collins,this paper takes the continuous live broadcast of "Race Against the Epidemics" as the research object,on the basis of literature analysis,case analysis,combined with the depth interview method to explore the formation and evolution of this continuous live broadcast interaction ritual process,focusing on the continuous live broadcast group symbol construction and people's emotional energy conversion is analyzed,and the result of the interaction ritual.This paper is mainly divided into five parts:the first part of the detailed review of the relevant theoretical research status at home and abroad and the concept of continuous live streaming is defined;The second part discusses continuous live broadcast,a new form of video live broadcast.First,it sorts out the evolution process of continuous live broadcast,analyzes the reasons for the emergence and development of continuous live broadcast,and clarifies its new characteristics compared with traditional live broadcast;On this basis,the third part divides continuous live broadcast into four types according to the different applicable scenarios at present,and discusses its interactive characteristics from three levels:content,user and platform;The fourth part is the focus of this article section,the continuous live broadcast of "Race Against the Epidemic",which is both typical and representative,is the case of this paper,clear it has formed the four basic elements of interactive service chain,including the VR technology to build virtual presence users gathered,based on three sides facing the outsiders present limits,user interaction focus together-hospital construction process and disease resistance of users sharing emotions and emotional experience,these factors interact with each other in the micro situation,between individuals formed the rhythm of the session of the same frequency,and is driven by the same emotional stimuli excited to groups,contributed to the success of the interactive service and output the following results:millions of condensed the feeling of group solidarity "cloud supervisor",in the process of interaction independently to create a group of highly personal and fun group symbols,draw a picture of a unique "cloud fight disease" national memory map,by the success of the interactive ceremony,people's emotional energy to complete the short-term negative emotions to positive emotions over a long period of time,produce against the foreign media reported tabbed group moral sense;On the basis of the foregoing,the fifth part summarizes some problems existing in continuous live broadcasting and puts forward corresponding optimization strategies.