Research On The Interactive Ritual Chain Of Emotion Communication In Weibo

On November 12,2016,the Oxford Dictionary announced that "post-truth" was listed as the annual vocabulary,which means "appealing emotions and personal beliefs,which can affect public opinion more than objective facts." The concept emphasizes the paradoxical influence of appealing to "emotions" and brings new questions to researchers.How does "emotion" organize communication in social media and generate powerful forces that influence public opinion?The issue is the starting point of the paper.For the question,the researcher answered the question from the theoretical path of Collins's interactive ritual chains.The paper starts from the background of the interactive ritual chains of emotional communication in Weibo.On the basis of the formation path,occurrence stage,interactive ritual market and result analysis of the interactive ritual chains,the interactive ritual chains model of emotional communication in Weibo is obtained.And I analyzed the impact of the model,too.The paper uses case study method,text analysis method,content analysis method and the participant's participatory observation.Under the analysis of Weibo posting,the characteristics of interactive ritual chains of emotional communication in Weibo are summarized.The article mainly includes five parts.The first part mainly introduces the research origin,research significance,research status,core connotation and research methods.The second part mainly expounds the development and evolution of emotional communication in traditional media and new media,and conceptually explains and studies the interactive ritual chains of emotional communication in Weibo.The third part includes the formation path and the occurrence stage of the interactive rituals of emotional communication in Weibo,focusing on the formation and diffusion of the interactive ritual chains from the perspective of lyric communication,and discussing the organization of emotion in Weibo.The fourth part analyzes the interactive rituals market and results of emotional communication in Weibo,and discussing the form of emotions in Weibo.On the basis of the above research,the fifth part summarizes the interactive ritual chains model,discussing the influence mechanism of emotion in Weibo,and explaining the microblog interactive ritual chains model from three aspects:public communication,news value and public opinion governance.The theoretical and practical implications.The conclusion of the paper is that the interactive ritual chains model of emotional communication in Weibo shows that emotional stimulation under multi-dimensional interaction in Weibo,emotional barrier in stage development,emotional maintenance under common symbol,emotional connection under high feedback.The micro-blog interaction ritual participation members formed a close-knit chain relationship.Under the influence of the relationship,the emotional factors have a powerful force that influences public opinion.