The Study Of Interactive Mobile Social Media Communication Based On The Theory Of The Interactive Service Chain

In order to connect and construct society, expression and exchange among individuals is the need of human nature. And as a basic means of human communication, Interactive communication is the natural attribute of medias origin and development.with the development of mobile Internet, medium terminal shows the trend of mobile.The widely use of intelligent mobile phone and tablet computer are changing the state of media information and methods of conveying information. While the new emerging mobile social networking platform(such as Micro message, Mo Mo, micro and so on), with the new interactions are changing the public acceptance form and information dissemination way.In this context, many popular PC social media, such as Renren, QQ, micro-blog are trying to migrate the mobile terminal.In the Competition among different mobile social media, The key to victory is which can build a more stable, more cohesive chain to attract fragmented users to the social networking platform.This paper reference to relevant concepts and principles of The interactive service chain theory, and combine the characteristics of the media interactive communication and model, Micro-blog to Sina, Tencent Micro message as an example,analysis the elements of interactive service which in the interactive communication micro context.This paper considers that The essence of user uses the mobile social media is to "get the emotional energy", incorporate is Mobile social media provide an interactive platform for users, and mobile social media is a computing interact experience that provides user good Interactive experience,and users get emotional energy through the interactive experience which converted new power into next "interactive ceremony".