Study On Interactive Communication Of Two-dimensional Vertical Communities Based On The Theory Interactive Ritual Chains Theory

With the continuous development of Internet technology,the user's communication needs have spawned social media,and “social first” has become a new idea of corporate strategy reconstruction in the “social+” era.Social media provides an interactive platform for specific circle groups.The Two-dimensional group that travels on the edge of social culture has a field of Communication and interaction.With the intergenerational upgrading of consumption,the Two-dimensional group has high consumption willingness and ability to become prominent.The target population of the enterprise competition,the blue ocean of the Two-dimensional economy has attracted many companies including the Internet giants such as TAB to participate in the layout,becoming a new outlet for venture capital.At present,the Two-dimensional industry has not yet formed a complete market structure,providing a more complete circled community experience for the Two-dimensional group is the direction of the Internet industry giants in the vertical field.The point of competition is how to create a Two-dimensional vertical community that meets the user's emotional experience.The social structure is constructed and maintained by human behavior and interaction processes.The interaction research in microscopic context is the focus of sociological research.Collins' s theory of interactive ritual chain believes that "emotional energy" is the motivation of human participation in interactive behavior.In the interactive ritual market,individuals use symbols as tools,participate in interaction through cultural capital,acquire emotional energy,and achieve self-awareness and group awareness.According to the inherent logic of the theory,this paper studies the "interactive ritual" of the quadratic vertical community,and intends to explore the problem of "user interaction mechanism and sticky construction of the quadratic vertical community",taking the "Banciyuan" community as a case study.The elements and rituals of community user interaction rituals produce results,in-depth discussion of the internal structure of the interactive ritual market,theinteraction capital of members and the shaping of identities,and further explore the factors that generate emotional energy.The ultimate goal lies in the sticky construction of the Two-dimensional vertical community users.Through the research on the user interaction ritual of the Two-dimensional vertical community,this paper finds that in the interactive ritual of the Two-dimensional vertical community,it breaks the necessary factors of “physical presence”.In the form of posting,replying,commenting,and barrage,the user expresses emotions on common concerns and forms a “sacred symbol”.The "rebellious psychology" characteristics of the Two-dimensional group make the group unity and group morality produced by the ritual more conscious.Individuals generally acquire a high degree of emotional energy in interaction.The original motivation comes from the love of the content of the Two-dimensional.In the community interaction,it deepens into the self-identity and the pursuit of the group's subordination.This paper backward reasoning the emotional energy of Collins.We find that the way to acquire and express highly emotional energy in interactive rituals is the second creation of official texts.The internal structure of the interactive community is studied.It is found that the identity symbols of individuals in the Two-dimensional vertical community are exposed consciously.The interaction stratification phenomenon caused by the disparity of cultural capital exists in the interactive ritual market.The discourse power is expanded and the discourse rules are strengthened accordingly.The internal discourse system establishes a distinction between the outside world.Finally,the article studies and summarizes the promotion of the healthy development of the Two-dimensional vertical community and the enhancement of user stickiness.