Research On The Communication Mechanism Of Hanfu Community From The Perspective Of Interactive Ritual Chain

Hanfu is an important carrier of Han ethnic culture,which contains profound ethnic connotation.With the support of network communication,Hanfu circle and Hanfu virtual community with interest and emotion as the core are in the ascendant and become a distinctive group in the network subculture.Its formation process,development process and community characteristics reflect the evolution and characteristics of social politics,economy and culture,and have the symbolic and constructive characteristics of the times.Based on the communication process of Hanfu community,this paper studies the development process,communication mode and communication effect of Hanfu community through the theoretical framework of "interactive ritual chain",trying to find the communication mechanism and characteristics of Hanfu community,enrich the research scope of community communication,and provide reference for the communication of traditional cultural community.Taking Shanghai Hanfu circle as the research sample,this paper comprehensively uses the research methods of network ethnography,participatory observation,and in-depth interviews.Using Randall Collins’ "Interactive Ritual Chain" theory to analyzes and interprets the ritual interaction of the Hanfu community from three main perspectives: its constituent elements,process and results.This study draws the following conclusions: first,the premise of Hanfu community interaction ceremony mainly include the dual presence of virtual space and real space,the formation of group boundaries between dress style and cultural taste,the achievement of common attention,communication and interaction between content sharing and Hanfu activities,and the completion of emotional sharing.Second,on the premise of the formation elements of interactive rituals,interactive rituals are also constructed.Community members have realized the transformation from short-term emotional stimulation to long-term and continuous emotional interaction,and finally produced the results of interactive ceremony: community members have completed the generation and release of personal energy,the sense of identity and belonging to their group,the integration of Robe behavior and emotion to form group symbols,and group members have formed group identity and actor power.The study found that the development of Hanfu community is not only reflected in the circle culture,network subculture community activities and other levels,its significance and influence continue to spread and radiate,and the macro propositions such as the innovation and reconstruction of traditional cultural elements and the revival of traditional cultural market also refer to,which is an important phenomenon and proposition including micro and macro.There are also some problems,such as individual anxiety,serious cultural differences within the group,lack of authority and difficult to discipline.Therefore,it is necessary to take measures such as situational upgrading,integrating into daily life and enriching connotation to seek a more smooth road for the communication of Hanfu community.