Research On The Interactive Communication Of Government Affairs Douyin

The new pattern of "two micro ends and one douyin" is an important position for public network participation and expression.Douyin of government affairs has become a new form of communication discourse expression of government affairs in China.In order to solve the above problems,it is necessary to deeply discuss how to conduct in-depth interactive communication with users through content production and dissemination of government affairs douyin.What is the result? This article selects government affairs trill,the amount of coverage of the most widely representative types: public security police,military and party organs class three kinds of different nature,the state’s trill,specific to the type 2018 fans quantity the first,the state’s trill number: "siping police","China’s military networks","the communist youth league central" as the research sample.Through participatory observation method,case analysis method and content analysis method,communication index,interactive index and content index are established to investigate the subject,object and content of douyin interactive communication in government affairs,and deeply explore the current situation of douyin interactive communication in government affairs.Based on the theoretical framework of Randall Collins "interactive ritual chain",this paper summarizes the elements,communication types,influencing factors and interactive results of interactive rituals of douyin in government affairs,and analyzes the content production,communication characteristics and interactive characteristics of douyin symbols in government affairs of different nature.On this basis,this paper proposes strategies to improve the interactive communication of douyin in government affairs,and provides experience for the communication and operation development of douyin in government affairs.The research found that: the interactive communication between government affairs douyin and users formed a complete interactive ceremony.In the process of content production and communication,through setting up the focus of common concern and pouring out emotional energy,they conducted in-depth interactive communication with users.Among them,douyin of government affairs with differentnature has different interactive communication types,namely,"interest-oriented","content-oriented" and "people-oriented".Specific factors such as "entertainment interest","information demand" and "character charm" can enhance users’ emotional energy,promote the formation of user group identity,and then influence the interactive communication of douyin in government affairs.In addition,in the interactive communication process of government affairs douyin,users can form group solidarity,establish identity,generate emotional energy and actively safeguard the legitimate interests of the group.Finally,by referring to the successful experience of sample cases,the interactive communication strategy for the future development of douyin in government affairs is proposed,which is to form personalized positioning and make full use of the advantages of various platforms.Innovation in production and dissemination,the production of quality content and increase the "presence time" in-depth interaction with users.