| In the era of integrated media,online platforms are becoming increasingly important in the field of news dissemination,especially short-video platforms represented by Tik Tok.Live news,as an innovative,unique,and widely adopted integrated news format,is gradually becoming the choice of traditional media.In particular,live news focusing on the dissemination of people’s livelihood information has been widely used in practical applications.However,as the large-scale creation of media Tik Tok accounts proceeds,their development gradually enters a bottleneck period.This paper analyzes the current operation of media online platforms from the perspective of business practices,and aims to understand the content features,emerging changes,and user feedback of Tik Tok-based people’s livelihood news live broadcasts.The goal is to provide theoretical guidance and practical reference for news dissemination on online platforms,thus breaking through the current media dilemma and challenges.This study employs content analysis,case analysis,and questionnaire survey methods to conduct in-depth research on people’s livelihood live news on the Tik Tok platform.Firstly,the development background,theoretical basis,and research status of people’s livelihood live news in the era of integrated media are sorted out through literature analysis.Secondly,through content analysis and case analysis,data and content from four representative media people’s livelihood news live broadcasts on the Tik Tok platform are selected,and the current stage of development of people’s livelihood news in online media live broadcasts is analyzed from the dimensions of content status,communication method characteristics,and production changes.Finally,through a questionnaire survey,the impact and development dilemma of people’s livelihood news in the current stage of online media live broadcasts,as well as countermeasures,are investigated and analyzed from the dimensions of user cognition and satisfaction.The research results reveal that live news,as a format for people’s livelihood news,has a greater sense of immersion and resonance.Compared with previous news reporting,online people’s livelihood news topics are more down-to-earth,the narratives are more civilian,and even the trial-and-error costs for media to continuously try new reporting modes are lower.However,there are also corresponding dilemmas and challenges.In the upgrading and development of online people’s livelihood live news,we should clarify the principles to follow and adjust in the era of traffic,while paying attention to the social value contained in people’s livelihood news reporting,in order to achieve value orientation while meeting the needs of the public. |
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