| With the development of the era of converged media,audiences have gradually expanded their independent choice of media and information.Compared with the timeliness,convenience,and two-way interaction of mobile live broadcasts,the production concepts and production modes of traditional TV news live broadcasts are gradually unable to attract users' attention.In order to maintain and increase market share,the only way for traditional TV news broadcast is to follow the trend of the times and turn to media news broadcast,so as to make up for its own shortcomings,win users' attention,and improve market competitiveness.This article focuses on the possibility of transforming traditional TV news live broadcasts to media news live broadcasts,focusing on the changes in production concepts,production content,and production processes during the transformation process,as well as discussing problems in technology,content,and talents,and propose solutions to these problems.Finally,this article analyzes the “Watching China while sitting on the high-speed rail” live broadcast by China Central Radio and Television as a typical case,and clarifies its reference to the transformation of traditional TV news live broadcast. |
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