Research On Live Broadcast Reporting In The Context Of Media Convergence

The rapid development of television industry,the innovation of network platform and the rapid development of science and technology all promote the progress of information communication quality.In the process of information generation,production,transmission and reception,it is also evolving from the single mode of traditional media to the diversified platform after the emergence of new media.Traditional media dominated by newspapers,radio and television and new media dominated by the Internet,mobile phones and digital audio and video are gradually developing into a highly integrated stage,and media convergence has become an irresistible development trend.As the "big brother" of information communication media,TV has a wide range of audiences,high credibility and great influence.However,with the development of the Internet and the replacement of new media platforms,television's unique advantages are declining.Among the numerous radio and television programs,live programs are the most vigorous and competitive.Because it means that the media can deliver the information to the audience in the first time to meet the audience's pursuit of new things.In the field of media,live coverage of news has always been an important part of continuous research and improvement of media at all levels,and its quality will directly affect the status of media.The live broadcast report of traditional media has prominent advantages in credibility and sound and painting quality,but the media integration brings new challenges to the live broadcast report of traditional media.In the live coverage of a news event,it is not only the on-camera reporter who is involved,but also the coordination and cooperation of a team.In the face of emergencies,the media's ability to respond to emergencies will be further tested.How to do a good job in the publicity and reporting of news events is a problem constantly explored by all levels of media personnel.In this paper,in the era of media convergence,traditional media and new media are discussing the problems that are easy for people to report live news,the new requirements arising from the new situation and how to complete live news report with high quality.Starting from the concept of media convergence,this paper discusses how to give full play to the advantages of live broadcasting and its future development direction.Then it sorted out the connotation of live broadcast report and its characteristics and functions in news report,and clarified the important responsibilities of on-camera reporters in live broadcast report.In the main part of the article,the common problems and new problems in the live broadcast reports of various media are elaborated,and then the solutions are proposed,aiming at enabling journalists to bring more authentic,closer and more heated reports to the audience.Media are competitive and antagonistic,but the future development must be cooperative and integrated.In the context of media convergence,it is the media's constant pursuit to find the balance point of maximizing interests.In addition to the publicity work,the media should also think about human nature.The responsibility of a media person should not only be professional in professional ability,but also humanistic care.Through the analysis and research of the above problems,this paper hopes to provide some guidance for the practice of live broadcast reporting in the context of media convergence.