Research On The Development Of Local People's Livelihood TV News Programs

Since the beginning of the 21st century,the rapid development of the Internet has brought about great changes in the field of information dissemination.Emerging media forms such as We Chat,microblog,mobile client,short video application,etc.,have swept in and continuously carved up the audience market of traditional media,bringing huge challenges and pressures to traditional media,and new opportunities for their integrated development.As a feature of TV media,local people's livelihood TV news has been the dominant field in the past.However,almost all traditional media have realized that media convergence is the only direction of the transformation,and all local TV news programs have tried one after another to make a practical step towards media convergence.How effective they are specific for their practice,what's the audience for its evaluation,from the perspective of audience demand,what kind of the current existing problems and how to solve these problems,we need to give all these questions to focus on local people's livelihood TV news,and specific to a case study is needed to to answer it.This paper takes "people's concern",a popular news program with high audience rating in guizhou province,as an example to analyze the media convergence of this program,and comprehensively demonstrates the effect of media convergence of this program through multiple methods of text description,data display and audience survey.And found that in the process of media convergence,the column in the construction of mobile client and other aspects there are some places worthy of other columns to learn from,and also demonstrated that it has its own issues such as trivial content,vulgar advertising and other problems need to be rectified.Based on the in-depth analysis of the columns,Outlines the development of local people's livelihood TV news in China the status quo,and these columns in the content,thought,idea,technical problems on the four aspects,and put forward by keep positive and breakthrough,the development path of innovation and fusion,hope for our local people's livelihood TV news will put forward some Suggestions and countermeasures,to better promote the development of local people's livelihood TV news in China.