The Study Of The Innovation Of Television News Program Of People's Livelihood In Convergence Media Era

The TV livelihood news programs,characterized by perspectives of people's livelihood,has an important role in improving the audience rating and the satisfaction of the audience,due to its close proximity to audience lives,high audience rating and extensive influence.Thus,it is the main battlefield for the news programs of the provincial and municipal television stations to compete for the audience.However,the rapid development of new media exerts great influence on the traditional media today,leading to the diversified development of traditional media,in order to adapt to the new media world.Therefore,the development of TV livelihood news programs has attracted more attention than before.When it was launched,'Evening Peak News' in News Channel of Guangdong Radio and Television created a new media platform,such as the WeChat public account,an app named ‘Chudian',and other new media platforms at the same time.This makes the traditional TV media communication and the new media communication go hand in hand.It represents distinctive characteristics of the TV livelihood news programs in the media age,but also has its problems.Taking the program as an example,this paper uses the theoretical framework of convergence news to analyze and discuss the innovative mechanisms and developmental strategies of TV people's livelihood news program in the era of the convergence media era in terms of productive mechanism,content style,technical talents,situations of programs,communicative mode,audience participation and so on.This paper puts forward the concept of “convergence people's livelihood news ",and states that it is more in line with the current situation of media development than the concept of “television news of people's livelihood " : the television livelihood news that appears in the era of convergence media era no longer relies on a single television media to spread,but through multi-media transmission.However,the communication effect of the news of the people's livelihood on new media still depends on the audience rating and influence created by the programs in the TV media.People's livelihood news programs with better audience rating have better effects in new media platform.This article analyzes the situation of TV livelihood news programs in terms of innovations of program plans,productive mechanism,program content,program styles,convergence technology,talent training and so on.This paper discusses how the production and communication of TV livelihood news programs adapt to the needs of the times of the media,and make the transformation and promotion according to the development of the times,and put forward suggestions and development directions to better adapt to the new media environment.