| At the beginning of the 21 st century,along with the "Nanjing Zero Distance" launched by the Jiangsu Radio and Television City Channel,the new concept of "People's Live News" has been widely recognized by the news industry and academic circles.One wave of "TV livelihood news programs" swept across the country,and major TV stations imitated each other and began to create a livelihood news program that belongs to the local environment of their own channels.With the gradual development of network technology and digital technology,the emergence of new media,new media changes,not only the media for technology innovation,but also changed the audience for information acceptance model.In the face of massive information resources,a single media format can no longer meet the needs of today's audience,and the integration and development of the media has become a general trend.In the media environment,TV livelihood news ushered in a new period of development.The television livelihood news program has just appeared in the people's field of vision and has been able to develop rapidly and penetrate the people's minds.The reason is that TV news stories are compared with other types of TV news.The status,sources of news information,and the style of the host and the narrative of the news are all different and present a state of living.However,in the general environment of converged media,the popularity of the Internet,the popularity of various mobile phone news apps,and the microblog real-time hot search,as long as there is a small mobile phone,you can accept news information from the outside world and at the same time,you can The news clues that were seen were released at the first time.This is a manifestation of the integration of both parties.Netizens readily publish news clues.Such news clues come from the audience,and such news events are even closer to the “ livelihood ”.TV livelihood news has always been the mainstay of the principle of service and closeness to news.After the emergence of new media,such advantages do not seem to exist.In the media environment,television news programsfor the people's livelihood as TV news programs for traditional media should also actively seek new communication strategies.This article will use the livelihood news program “Livelihood Express Train” of the public channel of Shandong TV as the research object,mainly using content analysis method and case analysis method.The purpose is to analyze the program of “People's Live Train” to explore the news program of TV livelihood.The survival of the media environment.The second chapter of this article uses the "People's Livelihood Through Train" as a starting point,through quantitative analysis,summarizes the status and problems of the "People's Live Train" program.At the same time,in the face of the financial media environment,the "People's Live Trainer" actively responds to media integration and makes new communication strategies,which extends to the problems in Chapters3 and 4,which are TV livelihoods in the context of financial media.Opportunities and challenges faced by news programs,as well as the opportunities and challenges faced by these news programs,and the new communication strategies of TV livelihood news.In the media environment,TV news programs for the people's livelihood are spreading towards “diversity”.They are no longer a one-way communicator code,and the recipients are able to decode a simple process.Relying on the Internet,the audience can express opinions on the programs in real time and make their own decisions.What was seen and heard was communicated to the communicators on the Internet,and thus the transition from "audience-based" to "user-based" was achieved.However,the shortcomings of the people's livelihood news are even more prominent in the new media environment.That is its "overreaching" behavior.The TV news program for people's livelihood has its own "private field" that cares about the people.It uses new media and the "private field" of the audience.More exposed.Peeking into the lives of the people through new media,they are willing to broadcast news that some people “short in their parents” and have no practical meaning,cannot truly serve the audience's news,and also make television news programs for the people's livelihood widely criticized.Faced with these problems,the people's livelihood news program under the media environment seems to need more awareness of the“gatekeeper” consciousness.Therefore,TV livelihood news programs rely on traditional media and are not simply combined with new media.As the communication strategy proposed in Chapter 4 of this paper,news programs for people's livelihood need to be repositioned,integrate media,and build a new platform for financial media.We must not lose the credibility of traditional media and find the most suitable channel for the distribution of people's livelihood news content.As the people's livelihood news,the power of discourse should be in the hands of the people,not relying solely on traditional media to control public trust.In the context of financial media,TV livelihood news should also establish its own brand in the local market,form a brand strategy,and use the news.Professionalism has a place in the people's livelihood journalism industry.Traditional TV livelihood must undergo a period of self-transformation,but such a transition is a long process.In the process of media transformation,not who has adapted to it,but through transformation has its own unique blend of features,and some TV livelihood news programs.Failed in the transition and thus eliminated by the media,but the remaining excellent programs will successfully complete self-transformation,and the vitality of TV livelihood news remains.Maybe in the future,the boundaries between new media and traditional media will not be so clear.They will gradually move towards convergence.Today's traditional media will be full of new vitality because of the continuous development of new media.New media will be more because of traditional media.specialization.TV livelihood news only has to rely on its own innovative communication strategy and continuously improve itself to have its own right to speak in the new media era. |
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