| TV livelihood news has undergone more than ten years of reform and development,and has gradually formed characteristics such as strong proximity,obvious regional characteristics,and audience favorite.However,with the advent of the Internet era,TV news on people's livelihood has been threatened,and there has been a loss of audience and a decline in ratings.TV livelihood news has tried various transformations,the most notable of which is media convergence.This article selects the well-known TV livelihood news column "1818 Golden Eyes" in Zhejiang area to study how it can be integrated through the media to break out of the encirclement in the Internet age and regain its vitality.The first chapter describes the research background and significance of this article,analyzes the existing literature on TV livelihood news,media integration,and "1818 Golden Eye".The study finds that there is still an academic gap in the existing literature on the case study of "1818 Golden Eye" In particular,there are very few researches on the problems of media fusion in columns.Therefore,this article studies both the achievements of media fusion and the problems that emerge.The solutions to the problems will also be from points to aspects,and suggestions for the healthy development of the integration of TV news and livelihood news media are proposed.The second chapter sorts out the history of the "1818 Golden Eye" column,and analyzes the column from the beginning to the present with the axis of time.Now,it has experienced three stages of column opening,creating ace columns,and the changes brought by the Internet,especially the changes brought by the Internet to the columns..The research found that with the development of network technology,the audience participation method and production method of the column have changed.Itexpands the network communication channels,uses live broadcast technology and other rich column content,and enters the field of short video,combined with offline live meetings,and Achieved cooperation with multiple platforms,entered the top0.1%lineup,and became a head communicator.The third chapter analyzes the media integration strategy of "1818 Golden Eye",starting from the perspective of the main body of communication,the content of communication,and the channel of communication.Spread the scope of content,produce more professional content,gather audiences,and adopt different timeliness and interaction forms for differentiated audiences;by borrowing ships to go to sea and shipbuilding to go to sea,create a new media matrix to obtain more prominent media fusion effects.The fourth chapter analyzes the effectiveness and shortcomings of "1818 Golden Eye" media integration.The research found that the column has obtained the effects of expanding the audience,increasing the brand influence of the column,and opening up two public opinion fields through media integration,but there are also problems such as the lack of a comprehensive balance of news,extreme speech that is out of control,and the difficulty of online piracy.In response to the above problems,this article proposes countermeasures and suggestions for the integrated development of TV livelihood news media: upgrading livelihood news to intimate news,guiding and controlling interaction,and protecting copyright with “self-destructive codes”.The above research hopes to provide theoretical and practical reference for the media integration development of China's TV livelihood news program. |
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