Research On The New Ecological Construction Of Online News Live Broadcast In The Era Of Media Convergence

With its high convenience,strong interactivity and unlimited appeal,the "live +"craze has quickly spread to all industries.Under the background of the deep development of media integration,the news reporting model of "live + news' 'brings new opportunities for news dissemination in the trial and error.From the perspective of media ecology theory,the online news broadcast has formed a complete media ecology in primary ecology(media management,technology,profession),inner ecology(distribution,communicator,user)and outer ecology(politics,economy,industry).But because the network news broadcast is still in its infancy,it is also facing some ecological crisis.Based on how to construct the new ecology of online news broadcast media,this paper combines case analysis,in-depth interview and questionnaire survey to study the ecological environment of online news broadcast.It is found that there are defects in the technology of news-concept direct broadcasting,which leads to the imbalance of the original ecology.Because of the lack of interaction in the live broadcast and the inexperience of the journalists in the field,the internal ecological imbalance was caused.Because homogenization problem,lack of customs control leads to the external ecological pressure.In view of these ecological crises,this paper proposes to maintain the balance of primary ecology through innovative communication ideas and improved direct broadcasting technology.By strengthening the rhythm of interaction and improving the quality of anchorman,we can improve the ecological environment.By strengthening supervision and control,strengthening support and integration,we can construct a new media ecology with both journalistic speciality and interactive network,and realize the long-term development of online news broadcasting.