| The Cultural memory have the powerful practicability and reality.It not only acts on the present social but also lays the foundation for the future society.Memory has always been synonymous with medium.The preservation,spread and continuity of memory totally depend on the medium.As one of a mass media,television media has a natural relationship with the cultural memory reproduction.It is a way to reproduce cultural memory.It changes the form and meaning of cultural memory by selects,updates and processes the original memory.“ national treasure ”,that is a television media product belongs to spiritual and cultural products,which is produced by central radio and television station.It creates a new form that combines variety with documentary by creating unique innovation model of the program and program philosophy.That increased its influence,Carving and strengthening the cultural memory of the audiences,stimulate enthusiasm of youth groups of protection of the cultural relics.That promotes heritage and development of our Chinese excellent traditional culture.My dissertation,base on theories and principles on cultural memory and Narratology,take“ national treasure ” as the research object and the cultural memory reproduction as the starting point.At first,Combined with the content of the program,the main characteristics of the cultural memory reproduction by “national treasure” are summarized.The theme selection of reproducing cultural memory is summarized.And,the theme selection of the cultural memory reproduction by “national treasure” is summarized.Secondly,From three aspects respectively,form reproduction,content reproduction and meaning reproduction,Committed to exploring realization path of the cultural memory reproduction by “national treasure”under the new media environment.Deeply excavate its value construction for contemporary society.Finally,positive thinking the beneficial enlightenment of “national treasure” to the cultural memory reproduction of the cultural variety show.This study believes that cultural variety shows can learn from its success.Constantly innovate the way of reproduction and dissemination of excellent traditional culture.Better play the ability and advantages of TV media to reproduce cultural memory.Produce high quality spiritual and cultural products.Give full scope of the theme of our times.Spread excellent traditional culture.To contribute to the development and innovation of China ’s cultural undertakings and cultural industries. |