Media Presentation And Audience Cognition Of Cultural Memory On Upped New,Old Palace

In recent years,with the continuous improvement of China's cultural soft power,enhancing the cultural self-confidence of Chinese people and carrying forward the excellent traditional Chinese culture have become the requirements of the new era.Under the background of the people's desire for richer spiritual life and the more violent cultural collision faced by the Chinese culture,the rise of cultural variety shows has vigorously spread the culture of our nation,caused extensive social discussion,known as a "clean stream" in the field of TV variety shows.This paper takes "Upped New,Old Palace" as the research object,based on the perspective of cultural memory theory,combined with text symbols,program narrative,expression strategies and other dimensions to analyze the media reconstruction and media presentation of the program cultural memory framework.The audience of "Upped New,Old Palace" program were interviewed to analyze and understand the audience's cognition of the program.First of all,the program stands out in many cultural programs with the innovative communication mode of "IP + culture + cultural and creative marketing" in content production.Secondly,the program reconstructs the media framework of cultural memory by using a cultural picture of the image of a great country to construct and carry forward the spirit of the times of mainstream values.Then,from the perspective of micro presentation techniques,using the TV symbols of cultural reorganization,the program unfolds the narrative context through theme exploration,sprouting humor and atmosphere rendering;from the perspective of macro presentation strategy,the program presents cultural memory in an all-round way through the construction of both sound and painting,full of ritual performance,and small theater interpretation.Finally,through the analysis and comparison of the short comments of the audience in Douban film channel and the audience interviews conducted by the author,this paper analyzes the audience's cognition and identity from the three aspects of audio-visual symbols,story content and cultural value.From the perspective of audio-visual symbols and story content,the program is generally recognized,and the audience generally believes that the post production of the second season is more sophisticated and ingenious;from the perspective of cultural value,the program improves the audience's understanding of the Forbidden City and traditional culture,arouses the audience's cultural confidence and national pride,and the second season of the program also stimulates the audience's emotional memory.However,due to the influence of entertainment,star guests and other factors,the audience's deep cultural identity is insufficient,which also challenges and ponders how to balance the two factors of entertainment and culture in the production of cultural variety shows in the future.In summary,"Upped New,Old Palace" focuses on the selection of elements with cultural memory characteristics for innovation and transformation.With the help of new media technology,it skillfully uses the language symbols of TV to construct the multiple structures of audio-visual and cultural connotation of cultural memory,so as to immerse the audience in the charm of excellent traditional culture;as a whole,it achieves the integration of history and reality,so that the cultural relics really "live up",which is of great significance to activate the audience's cultural memory and enhance the sense of cultural identity.