Research On The Reconstruction Of Cultural Memory Of ‘Chinese Festival' Series Programs Of Henan Satellite TV

The excellent traditional Chinese culture is a great achievement of the Chinese nation.It is the first soft power for China to participate in international competition and stand proudly among the nations of the world.How to inherit and carry forward the excellent traditional Chinese culture is a proposition that every generation of us must answer.As an important channel to spread traditional culture,radio and television media undertake the important task and mission of reshaping cultural memory The excellent traditional Chinese culture is a great achievement of the Chinese nation.It is the first soft power for China to participate in international competition and stand proudly among the nations of the world.How to inherit and carry forward the excellent traditional Chinese culture is is a proposition that every generation of us must answer.As an important channel to spread traditional culture,radio and television media undertake the important task and mission of reshaping cultural memory,inheriting and carrying forward China's fine traditional culture.However,under the conditions of the new era,how to "point out the upward way" against the trend of entertainment supremacy and explore the path of reorganization and expression of traditional culture is an urgent problem to be considered and solved by the communication academia and the media industry.At the beginning of 2021,Henan satellite TV launched the "Chinese Festival" TV program,which is a new world's ears and eyes.Since then,with this series of programs,it has handed over a brilliant answer sheet for inheriting and carrying forward traditional culture.From "Tang Palace Banquet","Paper fan scholar ",to "Rhapsody on the Luo River Goddess ","Longmen King Kong",then to " Exquisite Beauty and Heavenly Fragrance " and "Dream Lotus",the unique and well-known cultural programs have activated the vitality of Chinese excellent traditional culture,reshaped and awakened people's memory of traditional culture.This paper takes the "Chinese Festival" series of programs of Henan satellite TV as the research object,takes the cultural memory theory as the frame,with the help of semiotics,narratology and other theoretical knowledge,adopts the literature analysis method,case study method and text analysis method,and analyzes the program's remolding of cultural memory from the three levels of content,symbol and narrative.The whole article follows the idea of "what is cultural memory--why should cultural memory be reshaped--what cultural memory should be reshaped--how to reshape cultural memory",and conducts research on the whole process of reshaping cultural memory of "Chinese Festivals" series.According to the research,the "Chinese Festival" series of programs focus on the fundamental purpose of stimulating the realistic vitality of excellent Traditional Chinese culture,facilitating the creative transformation of culture and promoting the innovative development of culture.From content to form,programs consciously and comprehensively reshape the memory of national culture.At the content level,the series of programs take root in the distinctive and unique Central Plains culture,dig deeply the highly representative Chinese cultural memory resources,closely link with the pulse of the times,present the national cultural memory in line with the current value pursuit,and present the cultural memory purposefully.Semiotics research shows that programs use visual symbols such as landscape composition,clothing,makeup,language,as well as auditory symbols such as human voice and music to create an audio-visual feast of history and culture to reshape cultural memory and reconstruct cultural memory symbols.By means of the narrative research method,it is found that through the linear and nonlinear narrative structure,the internal and external focus and zero focus narrative perspective,as well as the means of reproducing historical scenes,shaping IP image,cross dimension and interactive narration with the audience,the program reshapes cultural memory with interesting and modern narrative skills,and realizes the readable narration of cultural memory.Finally,aiming at the content production and dissemination of such programs,this paper proposes a modern adjustment of cultural memory based on tradition.Living inheritance,reconstruction of cultural memory symbol narrative;Integrating media communication to awaken cultural memory on all-media platform;Establish the brand,continue the IP memory of "Chinese Festivals" and other development paths,in order to provide reference for other cultural TV programs to inherit China's excellent traditional culture,reshape cultural memory,and enhance the cultural confidence of Chinese people.