Research On Memory Construction And Identity Of Culturai Variety Show

Inheriting and carrying forward China’s excellent traditional culture is an important mission of mass media.Cultural and cultural variety shows,such as National Treasures and If National Treasures Can Speak,not only show the audience China’s excellent traditional culture,but also play a key role in building the audience’s cultural memory and identity.Based on the theory of cultural memory,this paper takes cultural variety shows as the research object,takes case study and questionnaire survey as the main research methods,and in-depth interviews as the auxiliary method,and discusses the memory construction and identification mechanism of cultural variety shows by analyzing typical cases of cultural variety shows.This paper is divided into four parts.The first part is the introduction,which mainly combs the research background and significance,the related research status,the concept definition and the research on method and innovation.The second part,based on the memory content of Wenbo variety show,sorts out the ways and functions of cultural memory.The third part mainly explores the significance of cultural memory in the construction of identity,that is,it analyzes how to construct identity in the memory output of cultural variety shows from three aspects: cognition,emotion and behavior,and shapes identity from three aspects:cultural identity,historical culture and cultural connotation,so as to finally realize the main social functions of cultural memory.The fourth part,on the basis of the previous analysis,puts forward some thoughts on the memory construction of wenbo variety shows,with a view to providing reference for the cultural memory construction and identity shaping of wenbo variety shows..