Media Presentation And Cultural Identity Of "Cultural Memory" In China Reconstruction Research

Chinese “cultural memory”is a powerful force shaping audiences' cultural identity.Through editing,processing and reconstruction of the mass media of television,and collective memory and cultural identity from generation to generation.In recent years,under the guidance of national policies and the demand of the public,language and cultural variety shows such as Chinese Poetry Conference The Reader The Spread Of Classics National Treasure,etc.have been widely praised and become one of the hottest and most popular TV programs in China.Ending the depressed state of cultural TV programs,another round of viewing frenzy is set off in the country,bringing new attention and thinking.Chinese Poetry Conference The Reader The Spread Of Classics National Treasure have attracted much attention because of their grand themes,novel presentation techniques and diverse narrative strategies.Therefore,they can conduct text analysis from the aspects of media presentation and cultural identity.From the perspective of media presentation methods of the four large original language and culture variety shows of CCTV,each program has its own merits and innovations.Firstly,“bring forth the new through the old”.Pushing “Chen”:based on excellent traditional culture;About “ New”:in the modern TVprogram interpretation infuse new era meaning.Secondly,through the decomposition,combination and arrangement of traditional culture,starting from the micro-presentation techniques,the three main techniques of narrative suspense,narrative provocation and narrative humor present a clear narrative context of the program.Finally,in terms of the macro presentation strategy,three expression strategies,namely“storytelling”,“ritualistic” and “sound and picture”are adopted to enrich the presentation forms of the program.In the context of all media,strengthening the communication,interaction and identification between the audience and language and culture TV programs has also become the best way for TV programs to return to the humanistic concept in the information society.Starting from the three dimensions of media,audience and value,CCTV language and cultural variety shows subtly internalize the media presentation content of“cultural memory”into the inner cultural identity of the audience.Media dimension,through the construction of cultural program market normalization and the construction of “idol”agenda in the new era,we can get rid of the predicament of “borrowing and imitating”and explore the “ Chinese mode ” of cultural TV programs.From the audience dimension,through the emotional resonance triggered by vegetarian guests and the multi-channel interaction between the audience and the media,reverses the interactive form of audience from “spoon-feeding”to“participatory”communication and interaction.The value dimension,by reconstructing the identification of traditional culture and constructing the identification of mainstream values,promotes the audience to change the identification of traditional culture from“cultural consciousness”to“cultural self-confidence”.Reflecting on cultural TV programs in the new era,we can find that the language and culture variety shows of CCTV not only have the artistic value of TV media,but also have important practical significance.Through the previous studies from several perspectives,it can be concluded that the language and cultural variety shows of CCTV can provide some inspiration and experience for the establishment of similar programs in the future in terms of program functions,program forms and program development.As a result,Chinese language and culture variety shows elevate the transmission and inheritance of traditional culture to the height of national participation and aesthetic guidance,and create cultural phenomena in the new era of China.