Research On The Narrative Strategy Of Chinese Traditional Cultural Heritage TV Variety Show

In recent years,the category of original cultural variety shows in China has emerged gradually with increasingly rich types,leading the new trend of variety show production and broadcasting under the mode of independent innovation.This paper takes traditional cultural inheritance TV variety shows as the research object,focuses on the localization and original characteristics of such shows at the event level,and discusses the narrative strategy and development path of China's original cultural quality TV variety shows through the analysis.This kind of shows harmoniously match the grand spiritual theme with the popular variety show form,and create a variety show quality that surpasses the traditional mode and innovates the industry thinking.In the process of in-depth and professional interpretation of cultural essence,the theme value is clearly expressed and emotional consensus is accurately conveyed by the public in a popular way that enjoys both elegance and popularness,and the trend of fine traditional culture is led by the effectiveness of media communication.To build an emotional pathway between tradition and modernity,and promote emotional resonance through film and television narrative expression,so as to inspire a wide audience to have a sense of identity and pride in traditional culture,and to reach a more cohesive and centrimonial cultural consensus.This paper is divided into six parts.As the introduction,the first part mainly presents pertinent literature,research background,research methodology and research framework.The second part focuses on the development environment,definition of the concept and characteristics of Chinese traditional culture inheritance TV variety shows.Taking factors such as variety shows market environment in China,audiences' aesthetic needs and national policy guidance into consideration,the second part proposes a clear definition of this type of show,and further clarifies existing specific types based on program patterns.The third part focuses on three aspects of this type of variety show:narrative perspective,narrative time and space as wel as narrative discourse,and discusses in detail the localized expression characteristics of the narrative discourse.The fourth part focuses on the narrative content of this type of variety show,analyzes the cultural attributes,inheritance characteristics,and professional quality of the narrative theme,further clarifies the spiritual transmission achieved in an open dialogue context in consideration of multiple narrative roles and the communication space formed.The fifth part is an exploration of the narrative style of this type of variety show,with two distinctive characteristics of storyteling and emotional narration analyzed one by one,so as to explain in detail the typical characteristics of its life-oriented expression.The sixth part is the experience summary and development path expectation of the original types and narrative strategies of Chinese cultural variety show,and tries to propose innovative development strategies.