The Memory Construction And Identity Research Of Cultural Variety Show

In recent years,cultural variety show like Chinese poetry Conference,The Reader and Letters Alive set off an upsurge of reviewing traditional culture.Cultural variety show is a ‘sites of memory’ to embody culture and plays an important role in constructing public cultural memory.The Nation’s Greatest Treasures,a grand cultural relics and museology exploration program of CCTV,mainly talks about the previous legend and present story of cultural relics in several Chinese museums,constructing public cultural memory and identity by means of content and communication.The article takes The Nation’s Greatest Treasures as an example,which is based on cultural memory theory,using case analysis as main research method and in-depth interview as auxiliary method to analyze its strategies in the aspects of content and communication.Meanwhile,by means of choosing the comments of netizen from the channel of Douban Movie and combining the content of the interviewee,the article studies the problem of how the show constructs public cultural memory and gains public cultural identity.The research found that The Nation’s Greatest Treasures presents Chinese traditional cultural elements by linguistic signs like screen text and live discourse as well as nonverbal symbols like scene objects and background music.It creates ceremony throughout the aspects of role arrangement,process and guarding link,shaping the solemn image of cultural relics.Meanwhile,the media communication functions in the show,constructing public cultural memory by the means of virtual and realistic ‘sites of memory’ to create public memory space,such as promoting with online publicity and offline display in the museums.The audience gain identity through the aspects of the national treasures with cultural connotation and spiritual value,the content full of story and educational significance and the value connotation of promoting traditional culture as well as enhancing cultural confidence.The cultural memory that the show constructs is also by means of such aspects to arouse the audience’s identity of their country,nation or culture.The Nation’s Greatest Treasures connects our past,present and future,provides a kind of new reference model for the innovation and development of cultural variety show.