Research On Aggregation And Dissemination Of Thematic Publications

Thematic publications are the bridge between the country and the people,and the carrier of national consciousness.As a window for building a broad consensus and spreading national consciousness,the "Xue Xi.cn" learning platform internally integrates the operation logic of the media,gathers a large number of thematic publications for aggregation and dissemination,and promotes the extension of thematic publications’ dissemination path to the mobile port.This paper takes the "Xue Xi.cn" learning platform as a case,focuses on the aggregation and dissemination of thematic publications,and conducts research under the theoretical framework on Lasswell’s 5W Propagation Model,Two-step Flow of Propagation Theory,Field Theory,Public Sphere,and Delocalization.Firstly,on the basis of defining basic concepts and expounding relevant theories,this paper determines the research category,theoretical route and basic framework.And through the study on the literature review,theoretical perspective,value analysis,find out the current learning institute of the "Xue Xi.cn" learning platform research orientation,determine the is given priority to with propagation theory,media gauge theory is complementary theoretical framework and approach,which spread from the network and policy,define the theme of the basic connotation and denotation of publications polymerization propagation platform.Secondly,through the vertical and horizontal analysis of the practice of the dissemination of thematic publications in China,including the evolution of the concept of thematic publishing and operation mechanism,on the basis of the investigation of the connotation,characteristics and dissemination status of thematic publishing under the background of media convergence,the opportunities and challenges of thematic publishing and dissemination are sorted out.Thirdly,from the three dimensions of content aggregation,audience aggregation and propagation aggregation,this paper studies the exploration and practice of aggregative propagation of thematic publications on the "Xue Xi.cn" learning platform.Finally,starting from the general problems faced by the dissemination of thematic publications in the context of media convergence,the experience and practical enlightenment provided by the "Xue Xi.cn" learning platform are summarized,so as to provide reference for other media platforms on how to do a better job in the lack of conditions of the "Xue Xi.cn" learning platform.It is concluded that as the "Xue Xi.cn" learning platform,the successful experience of aggregative propagation platform of thematic publications mainly lies in the realization of aggregative content,aggregative audience and aggregative propagation.To be specific,the innovative development,transformation and upgrading of convergent platforms can be carried out from the following three aspects.Form the driving force of propagation by pooling multi-level media resources.Enhance propagation influence by gathering audiences from all platforms.By constructing the radiation propagation matrix,the propagation penetration is highlighted.