Study On The Innovation Paths Of Broadcast & TV Media Platformization With The Dominant Of Media Convergence

In the age of Internet,media convergence is a new way for the new media and traditional media to cope with the change of times.The integration itself is the development of platform,from just broadcast news and information transmission to the platforms with spirit of Internet integration ”openness,equality,cooperation and sharing” based on a certain common of Internet individuals together,forming a platform of Internet communication mode.Nowadays,within the booming market economy and the ever-changing Internet technology,what attitude would the traditional broadcasting and television industry hold to deal with the challenges and accelerate the transformation of the platform,to build platform reform mentioned in this article is an option,the revolution of platform is the media industry production,organizational structure,the competition model innovation,the future competition is no longer just the media group competition,but the platform ecosystem competition based on the platform.This paper will start from four aspects: conceptual,interpretation,strategic construction,operational practice research and exploration of innovation path,try to figure out implement platformazation strategy should change from thought.Based on the Internet spirit and Internet thinking,with the help of new multimedia technology,we integrate the user,content and channel into new media platform.What's more,we should insist on the media organizational structure integration,construct the market main body,achieve the coordinated development of content,business,operation and capital,in order to create a new media platform led by radio and television ecosystem.At present,mango TV has evolved into a system,truly realized the integration of operations and industrial development,it also lack of technology and so on.The development of mango TV provides reference and selection for traditional TV media to realize platform transformation.