A Study On The Publication Of Physical Books In The Context Of New Media Convergence

At present,although the sports books publishing industry is a huge role in flourishing and promoting the development of physical culture and sports in our country.It has many problems,such as:publishing stage for the low level of excess stage,the market structure imbalance,economic efficiency is not very optimistic and so on.With the advance of "Internet plus" policy,traditional industries have both challenges and opportunities.In this context,the integration of new media publishing industry in sport books was the core topic of this study,which provided practical reference to publishing industry in "Internet plus" era.Specifically,this study is divided into the following sections:Firstly,this study summarized the selected topic basis,research summary and research methods.In the second part,through the investigation and analysis of sport books publishing market,this study showed the overall situation of sport books in the publishing industry,and analyzed the main target audience of sports books,and recognized the effect of book publishing for sports culture industry.In the third part,this study put forward the concept of "new media integration publishing",including concept,content,channel,influence and effect.In the fourth part,this study analyzed the main problems of the integration of current sport books publishing,including the dimensions of new media technology application,market supervision,publishing structure,copyright and law.In the fifth part,this study was based on the above analysis,and put forward convergence paths of sport books publishing:the channel was king,building a new digital publishing platform;brand effect,to create a full media sports brand;optimization and upgrading,promoting sports publishing structure;perfect management,paying attention to personnel training and management of media convergence.Finally,this study summarized and refined the above analysis.