Media Convergence In The Context Of The 80 "tv Host Propagation Characteristics Of Study

Our country is at a trend that new media and traditional media develop as well as converge with each other. New media, like broadband network, mobile media, are developing very fast. Beside keeping inherent advantages, the new media technologies have also being introduced in traditional media. And satisfying audiences' different demands, adapting foreign advanced techniques and experiences also have being used in traditional media.The "post-80s" that was disputed severely in the past, has grown in such media environment which is different from their father's generation, and the media have an important effect ion on their values. The process that the "post-80s" grows is also the procedure that the new media start to grow, develop and merge to traditional media. And along with the gradual mature of the "post-80s", they play very important part in social public opinions and in the focus points, material selecting, content and tendencies of the traditional media. As media practitioners, the "post-80s"compere will have an important effect on media development. Except have the traits of active thinking, independent, strong self-awareness, on the basis of learning and practicing about media, they also have some special characters and propagation behaviors. On the contrary, these characters and behaviors will also have effect on media image-building, the media use habits of young audience, and propagation ideas of the media.In addition, having high audience rating and being No.1 in entertainment program in China, HNTV as well as phoenix TV which is well in news and information are top three satellite channels in domestic. So in this thesis, the writer choose CCTV, phoenix TV and HNTV as models to research the characters of the "post-80s"compere, and try to analyze the interactive relation between comperes and media.