| The centenary of the Communist Party of China is the party's grand ceremony and the people's festival.One hundred years of majestic and vigorous and one hundred years of trials and hardships,it is not only a glorious mission but also a big test of deep integration and production for the mainstream media to make major theme reports at the centennial founding of the party.The logic of original conventional news production has been difficult to continue,which means there is an objective gap between the conventional media and current new media on communication concepts,modes of production,technical means,institutional mechanisms,etc.In the great changes of a hundred year,the quiet life of original news production was completely broken with the arrival of mobile internet.The development of media industry has entered a brand new track from strange to new and new to integration.The development of media integration routes are becoming clear and clear from push to accelerate then to deep integration.The production and construction of the county level media integration entered a new stage,showing a new production mode and production process.This paper explores the news report of county level convergence media on the path of news production.It mainly explores the current situation and characteristics of the county level convergence media news production in the media deep integration period via text analysis,field observation and in depth interviews.The integration production of county level mainstream media is the key link of the media integration in depth and breadth development.Firstly,the paper analyzes the collecting and editing practical characters and the specific process of information collection,content edition and the communication channels of Quzhou County media news production based on its collecting and editing practical from the news report of the centennial founding of the party,then make a comprehensive analysis of the county level convergence media news production.The study finds that there are some common problems in the county level convergence media center,such as insufficient innovation reporting form,Serious content homogenization,rigid system and mechanism,high quality talents cannot be retained,etc.Based on this,it comes up the reform that should be focus on encouraging diversified content production,changing thinking concept,strengthening service consciousness,paying attention to the construction of talent team,etc.It is hoping to provide some ideas and inspiration for the news production expand to depth and breadth filed of the county level convergence center. |
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