| With the rapid development of intelligent technologies such as artificial intelligence,VR/AR,Internet of Things,and big data,the era of artificial intelligence has quietly arrived.Under the overall trend of the transformation of the publishing industry,the inter-industry integration has enriched the communication main body of education and publishing,and the innovative development of intelligent technology has injected vitality into the integrated development of the publishing industry.At the same time,the market thinking in the context of the Internet The communication concept of industry transformation has been integrated with the change of user thinking,which has brought new opportunities for the wise mediaization of education and publishing.But at the same time,due to the imperfection of relevant laws and regulations,the introduction of intelligent technology has brought challenges to the education publishing industry in terms of data sharing and information privacy,technical application and human-machine division of labor,and publishing ethics.In this context,analyzing the new changes and new progress of China’s education publishing under the wave of intelligent media technology development and intelligent transformation,it is found that the digitalization and intelligent media transformation of my country’s education publishing is developing rapidly,and it is developing new educational products and building knowledge services.There have been rich achievements in platform and widening of communication channels,but due to the problems in the orientation of thinking,technical level and management mechanism of the transformation,the efficiency and quality of the healthy development of the education and publishing industry have been affected.Combined with the theoretical analysis of publishing communication,the education publishing industry should make adjustments in three aspects,namely,promoting product value appreciation with platforms,guiding the value transfer of achievements with talents,and improving the scientific and professional nature of publishing transformation with the combined force of technology and ethics;To formulate specific strategies and plans for the transformation of educational publishing institutions from the perspectives of clarifying the orientation of transformation,optimizing technology strategies,improving corporate regulations,and adapting to the external environment.Take Hunan Education Publishing House as an example,a national representative educational publishing house.Facing the opportunities and challenges of the intelligent age,the publishing house actively embraces changes and adjusts its thinking.It has made great achievements in educational product development and informatization platform transformation.Since there are still some deficiencies in the application of intelligent technology,new products and content construction,it is urgent to improve and adjust the intelligent transformation strategy,and take a step-by-step,innovative and breakthrough road of integrated development. |
