Research On The Development Of Domestic Crowdfunding Publishing In The Digital Publishing Era

Crowdfunding publishing is to apply the crowdfunding model to the publishing project,that is,the project sponsor raises funds from the public through the Internet crowdfunding platform for the editing,replication or dissemination of the publication.This paper takes crowdfunding publishing as the research object,and studies the development status and trend of domestic crowdfunding publishing in the digital publishing era through literature research,case study and comparative study.This paper defines the relevant concepts of crowdfunding publishing,analyzes the background of the rise of crowdfunding publishing in China,the operation mode of crowdfunding publishing and some new changes.At the same time,the article also compared crowdfunding publishing with common publishing forms,mainly self-publishing and bod.This paper analyzes and summarizes the innovation points of crowdfunding publishing from the following four aspects:the advantages of crowdfunding in raising funds,the market benefits of topic selection,the popularity of publications,and the advance communication between authors and readers at the topic selection level.At the same time,the analysis of the innovative put forward the significance of the published raise itself is shifting,the raise is mostly as a means of marketing and product testing,the raise of the publishing books quality problems,including specific said in the book the raise project success rate is low and lack of assessment standard,the lack of effective risk control mechanism,especially the integrity problems and legal loophole problems and raise the profit pattern of publishing platform is not the mature and these are now facing the challenges,and puts forward the Suggestions.