Research On Intelligent Transformation Of Mass Book Publishing

With the rapid development and progress of Artificial Intelligence,5G and other technologies,the publishing industry has undergone earth-shaking changes,facing unprecedented opportunities and challenges,intelligent publishing becomes the general trend.The traditional publishing process innovation source power is insufficient,the publishing market is lack of vitality,only seizing the opportunity of intelligent transformation,publishing industry can better move forward.As a new force in the field of science and technology,Artificial Intelligence has quickly entered the fast track of national power industry development.In the current era of knowledge services prevailing,it is difficult to construct scientific,diversified and integral publishing partten only by the traditional process operation mode and the lagged digital production mode,but in the content and integration path,publishing has a unique advantage.Relying on Artificial Intelligence and other technologies,book publishing intelligent transformation can achieve milestone progress.Compared with the successful practice of digital transformation of educational publishing and academic publishing,the process of transformation in the field of mass publishing is slow,whether production structure,business model,industrial valuechain or compound talent construction,it has not yet explored a clear and effective development path.Therefore,it is urgent to explore the operating mechanism and the logical point of industrial integration of mass publishing industry,especially when Artificial Intelligence seeps into the industry,it is necessary to explore the intelligent transformation strategy of mass publishing industry more actively,and find the optimal fusion mode of new development technology such as Artificial Intelligence and mass publishing.In this paper,Artificial Intelligence opens the age of intelligence,and the intervention of Artificial Intelligence technology creates a new possibility for mass publishing.However,due to the limitation of system and technology in mass publishing field,the process of intelligent transformation faces many challenges and problems,the main manifestation includes weak timeliness of content creation,Inefficient editing,poor interactivity in distribution outreach,weak communication feedback awareness and so on.However,in the era of Artificial Intelligence,the change of publishing process and the transformation of production structure make the vision of personalized and differentiated demand of mass group in the era of knowledge economy come true,the production efficiency of improved significantly,the position and expectation of readers are changed with the times.And the operating structure of publishing under the traditional mode of production has been eliminated and reconstructed,which is more suitable for the information age and market demand.The intelligent transformation of mass publishing is a gratifying transformation of the publishing industry,which requires the industry to give full play to its self-optimization function and external auxiliary upgrading power to carry out,so as to promote the vision of intelligent transformation to be better and faster realized.Based on research materials and practical results from domestic and foreign,this paper attempts to draw on SCP Analysis Model to sort out the new changes brought by Artificial Intelligence in mass publishing field and the behavior path of intelligent transformation of mass publishing by means of literature analysis and case analysis.It mainly includes systematic publishing processes such as content production,editing,distribution promotion,communication and feedback,analyzes the positive changesbrought by Artificial Intelligence to mass publishing process reengineering,and puts forward the collision of Artificial Intelligence technology with publisher's values and industry rationality in the process of application.In view of the existing problems in the transformation,this paper reflects and puts forward the corresponding optimization strategy.The main contents are as follows:Firstly,I try to introduce the research background,research methods,domestic and foreign research status,research ideas and innovation points.The intelligence of publishing becomes the trend of the times,the author takes the mass publishing as the research object,this part has carried on the detailed description to the mass publishing domain development present situation and the background.And the second part introduces the related concepts of mass book publishing,intelligence,Artificial Intelligence and so on,and expounds the SCP analysis model and process reengineering theory,and builds the theoretical analysis framework of this paper.The third part analyzes the background,current market structure and feasibility of intelligent transformation of public publishing.The fourth part,this part elaborates the intelligent reengineering of production process of mass publishing representing market behavior in SCP analysis model in details,mainly including content production,content editing and processing,content distribution,content dissemination,content exchange and feedback and so on.The fifth and sixth parts analyze the problems existing in the process of intelligent transformation of mass publishing and put forward corresponding optimization strategies to provide theoretical guidance for the development of mass publishing.