Research On Digital Transformation Of H Education Publishing Company

The education industry shoulders the heavy responsibility of training talents,and talents are the hope of national rejuvenation.With the advent of the digital age,education has benefited,and the connection between emerging technologies and education has become closer.The output value of educational publishing occupies more than half of the publishing industry.As a content provider,it provides spiritual support for learners of all ages,and young people are the "original people" of the digital age.Therefore,the digital transformation of education publishing is an important part of the digital transformation of the publishing industry,and it is imperative.Some large educational publishing groups in China have already undergone the transformation of digital education publishing,but more small and medium-sized educational publishing companies are constrained by conditions such as funding and talent.Relying too much on the distribution of traditional paper teaching aids did not keep up with the tide of digital publishing.Coupled with the risks and challenges faced by enterprises in the process of digital transformation,the digital transformation of education publishing companies in China,especially public ownership education publishing companies,is not smooth.The research methods used in this paper are literature research,case analysis,and SWOT-CLPV analysis.Combined with the actual situation of H Education Press,this paper analyzes the advantages,disadvantages,opportunities,and threats of H Education Society in the process of digital transformation,and analyzes the restraint,leverage,vulnerability,Problematic,impact on the survival and development of enterprises.This paper analyzes the case of H Education Publishing House and summarizes the lessons that can be used in the strategic transformation of education publishing companies after studying related theories.This article consists of five parts.The first part briefly describes the research background,research purpose and significance,research ideas and methods,summarizes the era background of the research content,the purpose and significance to be achieved,expounds the significance of the topic and the context of the research,and After summarizing the relevant research literature at home and abroad,it summarizes;the second part explains the concepts and theories of education informatization,digital publishing,etc.involved in the article,and introduces the case analysis method,literature research method,and SWOT-CLPV analysis method The third part analyzes the practical experience and problems faced by H Education Publishing House in the process of digital transformation,which are also some of the problems that traditional publishing companies often face in the digital transformation.The fourth part briefly describes domestic and foreign digital The experience of transformation can be used for reference.The digital transformation process of H Education Publishing House is analyzed by SWOT-CLPV analysis method.Based on the previous sections,the fifth part puts forward corresponding countermeasures for the digital transformation of educational publishing companies based on the business management concepts.Transformation strategy to build core products,single-person marketing,platform economies,data property rights,and talent teams in enterprises The implementation measures are proposed in aspects such as shaping,which provide ideas and strategies for the digital transformation of traditional publishing companies.An analysis of the problems encountered in the process of corporate transformation will help companies to avoid similar problems,formulate accurate strategic transformation plans,and go out of their own Road to digital transformation.