Research On The Characteristics Of Mainstream Media Vlog News Production From The Perspective Of Media Ecology

Mobile changes life and technology integrates the world.With the development of the Internet,people's communication behavior and lifestyle have undergone fundamental changes.Under the influence of internal and external environment,media ecology is constantly evolving,with increasingly diversified communication subjects,increasingly rich communication content and iterative and updated communication technology.The spread of the mainstream media as an important main body has a unique advantage and authority,under the background of the construction of the new mainstream media,the mainstream media with the help of a Vlog transmission of the news form extends the space and time,with its unique expression and user interaction,to promote the relationship between the media and the user structure,optimize the media ecology,realizes the social benefits.Based on the theory of media ecology,this paper explores the production characteristics of mainstream media Vlog news: First,in the mainstream media system,Vlog news has a unique ecological niche.Vlog news has the characteristics of "recurrence consciousness" and "background preposition",extending the time and space of news,sharing ecological resources with other types of news,cooperating in reporting,forming a differentiated pattern and boosting ecological balance and development.Second,in the representation of the producer image of the mainstream media Vlogger,it reflects the dual attributes,one is the reporter representing the mainstream narrative,the other is the Vlogger as a personalized subject.The unique audio-visual language of the mainstream media Vlog news helps the Vlogger to personalize the expression of emotion.Thirdly,in terms of ecological competitiveness,the mainstream media Vlog news group realizes mutualism and promotes the development of the group through differentiated brand construction.The mainstream media Vlog news realizes the emotional link and relation generation through the unique interaction and user population,and enhances the ecological competitiveness.Fourth,under the perspective of social ecological relevance,the mainstream media Vlog news rich media ecology,enrich the user perception,driving mirror identity construction,realize the public opinion guidance,encourages users to participate in news production,for the user to provide a broad self-presentation and stage of social intercourse,give the user the acquisition and sense of belonging.