Research On The Status Quo Of Vlog Communication From The Perspective Of Media Ecology

Social progress cannot be separated from the development of technology.The development of network technology accelerates the process of media change,and the pace of media convergence is also accelerated.A number of new Internet products emerge at the historic moment,and video types are gradually diversified,Vlog being one of them.As an import Vlog in early into the development of China,its most producers for some students,it is closely connected with the background of the Vlog,but as it gradually into people' s field of vision,more and more domestic high-quality Vlog arises at the historic moment,this article is based on such a background,to bilibili barrage of video website Vlog,for example,to the domestic current situation of the transmission of the types of video made some summary and analysis.The theory of "media ecology" applied in this paper regards media as biological biosphere and all kinds of media products as living organisms in it.Chinese scholars'research on media ecology relates the concept of "media ecology" to the existing problems in the current media communication environment.More emphasis is placed on the internal ecology of media.This paper uses such a research method to explore the position,development situation,existing problems and development Suggestions of Vlog in the whole media ecology,aiming to study such a video type with development potential from a new perspective,so as to promote the steady development of Vlog.Firstly,Vlog is defined in the sense,and its niche position and propagation status are expounded.Then the external ecological environment and internal ecological environment where the transmission is located and the impact of the environment on the transmission of Vlog are analyzed and explained.After that,some problems existing in the current situation of its dissemination are analyzed from the perspective of "symbolic ecology".Then it makes reasonable Suggestions and plans.The emphasis of this paper is to analyze the influence of its spreading ecological environment on it and the hidden worries in its development process.