Font Size: a A A

Research On The Checking Behavior Of Mainstream Media From The Perspective Of Media Integration

Posted on:2022-09-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y T LiFull Text:PDF
GTID:2518306722491034Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
With the advent of the era of media integration,great changes have taken place in China's media pattern.After rising to the national strategic level,media integration has once again become the focus of the industry and academia.Since the development of media integration,the platform integration brought by science and technology and the change of audience concept have provided a key driving force for media self-examination,quality control and industrial innovation.Based on the current research status of the industry and academia,this paper analyzes the impact of the current new background of media integration on news production and the changes made by the media,summarizes the self-control behavior of the mainstream media from the perspective of media integration,and summarizes how the mass communication can transform to better assume social responsibility in this environment.Through the literature on media integration in recent years and the research on the current media industry,it can be concluded that the current academic research on the integration trend of new media technology and news media and the prospect of media reform is relatively complete,but the research on the control of the news industry,especially the change and development of media self-control,is relatively weak.Have new changes taken place in the "disintermediation" Internet media era?Does the new environment give new requirements to the "check" behavior of the communication subject? How do the mainstream media respond to the new opportunities at this stage? There is still some research space.The second part of the paper combs the background of the development of the control behavior of the current mainstream media.The iteration of science and technology and the change of user concept affect the media's control over product quality,resulting in corresponding changes in the media's self-control in all links of news production.Nowadays,media integration not only makes it possible to broaden the types of news products,but also has a certain impact on news topic selection and personnel training,which has become the possibility and inevitability of the change of media gatekeeping behavior.Then,the paper selects "CCTV news",which is at the forefront of the transformation team,as the research object to analyze the control behavior of the mainstream media in all links of news production.Combined with the methods of case analysis and literature research,this paper investigates the changes of "check-in" rules from the content production part focusing on news production subjects,production tools and product forms,and the changes of the scope of control behavior from the content release link focusing on news release carriers and feedback mechanisms.Science and technology application and audience demand segmentation are the top priorities of successful transformation.Each link of news production needs to make changes around these two important factors.Finally,the research on the control of the current mainstream media also brings us some enlightenment and thinking-at present,the core of the transformation and upgrading measures of the mainstream media is still "embracing change" and "people-oriented".In the future of the transformation of the mainstream media,these two points also need to be systematically incorporated into each process of news production.In addition,in view of the new changes in the new era,brand building,channel integration and accurate delivery are becoming more and more important.Cross border integrated news products are also an innovative attempt to grasp the audience.
Keywords/Search Tags:gatekeeper, News production, media convergence, core media
PDF Full Text Request
Related items